Do Bandit Signs Work for Generation of Leads

It is one of the small signs set up at corners and supermarkets or at the entrance to bus-stop park. If you are driving through the streets in a home town of yours, look out more carefully. For signs saying, “We Buy Houses,” or “Need Cash Fast Call Now”.

Like this, what kind of signs are these?

However it is that easy to make a bandit sign; the method is the same across all sectors in which you work. But do they work?

What Are Bandit Signs and How Do They Work

Bandit signs are small, inexpensive signs placed in high-traffic areas. They can be found on corners in a city, utility poles or grassy medians. Generally, they feature bold, catchy text and a clear call to action – for example, a phone number or email address is shown.

Ideas such as these appear most frequently in real estate, home services and various small businesses. Their mission is simple enough: to arrest attention, convey value and get leads moving towards closing deals.

Do Bandit Signs Actually Generate Leads

Yes, bandit signs can produce leads directly in line with your business objectives and at the hands of an experienced contractor. But the results will depend on a number of factors, including your target audience, the sign design, placement and how you comply with local laws.

This is why bandit signs may help you generate leads:

High Local Exposure

These signs are often spotted by drivers and pedestrians, so it’s like a series of mini-billboards, directed at a town’s population.

Low Cost

Businesses will find bandit signs an affordable way of advertising, with scant marketing costs to burden them.

Easy Call to Action

Bandit signs form a quick, easy link between people and how to reach you. Whether it’s a phone number, a web site link or a QR code, they make it a breeze for passersby to act right away.

What’s more, it’s essential to grasp that bandit signs are not a cure-all. Their success often hinges on how thoughtfully they are utilized.

Benefits of Using Bandit Signs

Cost-Effective

Compared to the cost of online ad campaigns and traditional billboards, these little signs are almost free by comparison. You might spend a few dollars on design for fifty or sixty signs, versus spending thousands for a full-page ad in the newspapers or web display advertising at Google. All things considered I’d say that’s really not bad value at all! Furthermore, this method helps free up resources for other areas of growth in small businesses and individuals.

Rapid Implementation

A bandit sign is a piece of cake to put up; after being printed, the signs could be distributed around town in one single day! With this simplicity you can set campaigns running quickly and start seeing leads immediately.

Localization and Efficiency

As bandit signs are placed in particular locations they can catch all the people living around them – those who are probably your best future customers. If you’re a real estate investor looking to buy houses in a certain neighborhood, for example, put a bandit sign near there and you’ve found your target audience.

Attention-grabbing

Digital ads on your phone screen have to compete with other ads for space and attention. But a well-designed bandit sign sticking out at the side of the road is something people just can’t help but notice.

Virtues of Simplicity And Long-term Effects

Bandit signs don’t need complicated campaigns; once you’ve distributed them they’re in place and that’s that. They’re simple, effective, and after placement require only minimal investment of effort.

Difficulties and Shortcomings of Bandit Signs

While bandit signs might be beneficial in many ways they do come with their problems, including the following:

Legal Regulations

Different locality has different rules. Generally, it’s simply not allowed to put a bandit sign up anywhere you care to in many cities and if you break this, the fines can be very large indeed. Check out the local ordinances before you begin your campaign so as not to fall foul of them.

Sign Removal

Very often within a short time after signs have been put up, public workers or people in the area remove them – and this detracts from the signs’ effect. Especially in neighborhoods where residents regard this form of advertising as a nuisance, this often happens.

Limited Message Space

Because bandit signs are small, your message needs to be brief. In just a few short phrases it might be difficult to get across everything you have to express or to set your company apart.

Misinterpretation

Bandit signs in particular have attached a reputation if they carry a curse: they are an important marketing tool. Overloaded poorly conceived signals could ruin your brand’s image rather than enhancing it.

Transient Interests

Bandit signs are wonderful for producing immediate leads, but they do not create the durable brand value of other marketing strategies such as social media or content marketing.

5 Tips for Making Bandit Signs Most Effective

If you’re considering using bandit signs, these are five tips you can take action on today.

1. Use High Quality Designs

Hire a professional designer. Bright colors, bold fonts and concise messaging are crucial to standing out. Avoid mess; concentrate on a single call to action.

Sample Message 1: “We Buy Houses — Cash Offer in 24 Hours! [Phone Number]”
Sample Message 2: “Fix Your AC in 1 Day! Call [Phone Number] Now!”

2. Select Locations Carefully

Place signals in locations where they will be seen by your target market often. High-traffic areas, such as busy crossroads, near shopping centers or subdivisions likely to require your services are ideal locations.

3. Comply with Legal Regulations

Study local laws on bandit signs. Some cities ban them, while others have rules about size, location and length of stay. Adhering to these regulations can protect you from needless fines.

4. Use Trackable Methods

To track the success of your campaign, monitor the leads generated by your signs. Employ special telephone numbers, landing pages or QR codes. This way, you know exactly how many potential clients your signs are bringing in.

Method 1: Give Your Bandit Campaign a Special Phone Number
Method 2: Add QR Codes for Quick Link to Your Homepage

5. Check and Rotate Where You Put Up the Bandit Signs

From time to time you might want to remove a sign or move it around a little. Doing so could gain you an extra audience for your effort. For innovation brands, it’s usually wise after a couple of weeks to change up location and head off new ground.

Things to Try Instead of Bandit Signs

Now while bandit signs may be perfectly suited to some businesses, they are not necessarily the answer for all:

• Social Media Advertising: With very localized advertisements, you can use social media portals like Facebook to target certain demographics on the platform.

• Google Ads: Direct your keywords and capture users who are actively looking for your services.

• Sponsorship of a Community Event: Partnership with a nearby business increases your visibility; localize events in order to attract more patrons.

Are Bandit Signs Right for Your Business

To make good sense for your marketing strategy, bandit signs can be a real plus.

This is especially true if you’re working with a limited budget, and in an effort to concentrate on local type consumers only.

But they work best as part of a comprehensive lead generation strategy which includes a heavy dose of digital channels and continued brand building in the long run.